Saturday, 6 August 2011

Ofcom: Third of UK adults use smartphones – iPhone most popular, teens like BlackBerrys

According to a report by the British telecoms regulator Ofcom, one in three adults in the UK now uses a smartphone. The iPhone is said to be the single most popular device with 32% of adults picking Apple’s handset as their favorite. Teenagers on their end favor RIM’s Blackberrys, which were identified as the preferred brand by 37% of young people. It’s fair to assume teens text a lot and appreciate awesome keyboards pretty much any Blackberry smartphone rocks.

Unsurprisingly with the increased adoption of smartphones, mobile internet use has risen as well. Facebook is the single most visited website on handheld devices, with 43 million hours spent on it in December 2010.

Gender-wise, male adults lead with 58% compared to 42% of females. As for the teenage smartphone users, the trend was reversed with 52% of girls using smartphones against 48% of boys.
Ofcom’s annual Communications Market Report combines the regulator’s own research with work carried out by other industry analysts. The 341-page document provides a comprehensive snapshot of the UK’s TV, radio, internet and telecommunications consumption.

Via: BBC


Post a Comment