Friday, 31 August 2012

3 Simple Tips For Getting The Most From Your Branded Online [Video]

So you’re thinking about making an online video about your brand, eh?  As online video viewership continues to boom, more and more companies are jumping on the bandwagon and putting video content online.  However, if you’re going to do online video, you want to do it right.  Online video advertising and production company Wooshii has put together a great motion graphic with tips on how to get the most from your online video.

Before we get to the tips, here’s a little background on Wooshii.  The company was founded in 2009 in Manchester, UK.  They boast a creative community of over 7,000 video makers and animators from over 100 countries and their main focus is on explainer videos.  They’ve done work for companies from GoInstant to MatchFWD, and Life Technologies corporation.
In their ‘Website and Explainer Video Tips’ motion graphic, Wooshii provides three simple tips that you should always keep in mind when creating a video for your company or brand.

Keep It Short

Wooshii points out the importance of hooking your viewer within the first 15 seconds.  YouTube backs this up in their YouTube Partner Playbook (glean more tips from our post on 7 Online Video Programming Tips From The YouTube Partner Playbook).  Viewers attention spans are getting shorter and shorter as more content makes its way onto the web, so if you aren’t compelling within the first fifteen seconds your viewer will click away and watch something else.

Don’t Demo

Wooshii explains that, “Like any good pitch it’s about the benefits, not the features.”  Feature on the viewer’s needs and not on how your product works.  Tell a story that the viewer can relate to.  To put it bluntly, people don’t care about you, they care about themselves.  Keep this in mind when you create your video.

Keep the quality high

While your video doesn’t have to have all the bells and whistles of a professional, broadcast production, you should still focus on keeping the quality high.  A badly made video will have anything but a positive effect on how people view your company.  Wooshii explains that you should “make sure the message and the image it portrays are one that you are proud to stand behind.”  Because seriously, why would you want to represent your company in any light but the best light?


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