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Thursday 28 April 2011

Is Reddit Eclipsing Digg in Traffic?

Digg’s precipitous plummet has left Reddit with a bigger-than-ever piece of the Internet pie, according to stats from three major traffic-tracking organizations.
In fact, according to two of these sources, Reddit is already the larger web property in terms of page views and visits.
For the first time ever Thursday, Alexa showed Digg’s reach being eclipsed by Reddit. According to the online ranking service,
Reddit is now the 117th most popular site on the web, while Digg has fallen to 138th.
To quote a famous animated bird, “I’m think I’m going to have a heart attack and die of not-surprise.”
Digg has been waning in every sense — staff, effect on the wider community of content creators, traffic — for quite some time. In fact, we can pinpoint the start of Digg’s serious troubles: the user-led revolt against the “New Digg”.
Simultaneously, Reddit was showing signs of significant growth. In fact, the site claimed it passed a billion page views per month this February.
Let’s take a look at the stats from a few sources. While their methods differ, most of these numbers tell the same basic story. Digg is trending downward, while Reddit is still on the rise.
Here’s a look at both unique visitors and site visits from Quantcast:


And here are similar stats from Compete.com:


Finally, we have data from Alexa showing reach and pageviews from the past six months (where you can see the trend gaining momentum) and the past seven days:

Will Digg’s not-so-slow decline end in obsolesence or acquisition? Let us know what you think in the comments.

[Article from Mashable]

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