This Infographic is Published by Wishpond
Wednesday, 29 May 2013
#INFOGRAPHIC: How Much Engagement Are Top Brands Getting on Instagram?
This Infographic is Published by Wishpond
5 Cost Effective Ways To Drive Online Video In 2013
By Sean Rosensteel at Forbes:
Bandwidth is growing, and video continues to find us on our tablets, smart phones and who knows what else. So why isn’t video a bigger part of our marketing plan for 2013?
I often hear the same excuses…
Fair enough for 2012. But here are five video formats that make video fast, affordable and actually fun to incorporate into your marketing efforts:
1. Animoto
An innovative format that brings desktop video to a new level. By using Hollywood quality background and motion formats, you can drop in video or still images, select music from the library and get a great looking video.
An innovative format that brings desktop video to a new level. By using Hollywood quality background and motion formats, you can drop in video or still images, select music from the library and get a great looking video.
2. Pitch Engine
With Pitch Engine, you can create a one-page micro-site that allows you to add images, video and other media. This is great for sales promotions, press releases and other announcements, and it’s an easy way to pitch smaller bits of information at a time.
With Pitch Engine, you can create a one-page micro-site that allows you to add images, video and other media. This is great for sales promotions, press releases and other announcements, and it’s an easy way to pitch smaller bits of information at a time.
3. Bravo
Bravo lets customers record, review and send their videos to you. Then, you can approve and place these user-generated videos on your website, blog or wherever you’d like. The real beauty of Bravo is how convenient it is to capture and optimize testimonial videos.
Bravo lets customers record, review and send their videos to you. Then, you can approve and place these user-generated videos on your website, blog or wherever you’d like. The real beauty of Bravo is how convenient it is to capture and optimize testimonial videos.
4. Sightly (formerly Backyard)
Sightly believes that people are much more likely to click an ad if they see a video first. With hands-free setup (they set up a mobile web app, custom video and branded micro-site for you) and ongoing management of your Google Mobile and YouTube Channel, you can sit back and reap the rewards of your mobile ads and video pitches.
Sightly believes that people are much more likely to click an ad if they see a video first. With hands-free setup (they set up a mobile web app, custom video and branded micro-site for you) and ongoing management of your Google Mobile and YouTube Channel, you can sit back and reap the rewards of your mobile ads and video pitches.
5. Screencast
This is a really simple format that allows you to create videos by taking screen shots and adding voice-overs. Many are using Screencast for tutorials and software demos. Others are having success talking through PowerPoint presentations to show business models, sales processes and more.
This is a really simple format that allows you to create videos by taking screen shots and adding voice-overs. Many are using Screencast for tutorials and software demos. Others are having success talking through PowerPoint presentations to show business models, sales processes and more.
So now that you’re aware of some of the latest resources for making your own affordable videos, here are some motivating reasons to get going:
Come 2013, no more excuses as there are simple and cost-effective video solutions available right now. What are some of the tools you’ve utilized thus far, and what were your results?
10 Essential Web-Based Tools For Small Businesses
By Sean Rosensteel, at Forbes:
Through facilitating hundreds of online marketing campaigns for my clients, I’ve been able to cut my teeth on some of the best web-based services available today.
Here’s a list of 10 of the most essential web-based tools we continue to use – on a weekly basis. These services can provide you with a multitude of solutions – from productivity, to payments/invoicing, to marketing and beyond.
FreeScreenSharing
If you’re interested in sharing your computer screen with others,FreeScreenSharing offers unlimited meetings with up to 96 participants at a time. They’ll even throw in a free, dedicated conference bridge you can use at anytime.
If you’re interested in sharing your computer screen with others,FreeScreenSharing offers unlimited meetings with up to 96 participants at a time. They’ll even throw in a free, dedicated conference bridge you can use at anytime.
SlideRocket
If your PowerPoint presentations are getting a bit stale, try SlideRocket. It’s a better way to create, share and present stunning, media-rich presentations. It’s even compatible with mobile devices.
If your PowerPoint presentations are getting a bit stale, try SlideRocket. It’s a better way to create, share and present stunning, media-rich presentations. It’s even compatible with mobile devices.
MarketWire
If you’re looking to announce exciting news about your business, MarketWire provides you with top-notch distribution channels to maximize exposure. They also offer an extensive array of specialty niche channels.
If you’re looking to announce exciting news about your business, MarketWire provides you with top-notch distribution channels to maximize exposure. They also offer an extensive array of specialty niche channels.
Bravo Video
If you’re a small business with a web presence, credibility is key. Bravo Video provides you with an easy way to capture customer testimonial videos. These videos can be shared on your website, blog and social media properties.
If you’re a small business with a web presence, credibility is key. Bravo Video provides you with an easy way to capture customer testimonial videos. These videos can be shared on your website, blog and social media properties.
Formstack
If collecting information on your website is important to you, then it’s time to take a look at Formstack. You can easily create forms, collect and analyze data and even integrate third-party applications like CRM, email marketing and payment processing.
If collecting information on your website is important to you, then it’s time to take a look at Formstack. You can easily create forms, collect and analyze data and even integrate third-party applications like CRM, email marketing and payment processing.
WePay
Tired of using Paypal? Give WePay a try. It’s a free, secure tool that helps you collect money online. They recently released a new feature which allows you to accept payments on your website through their secure embed solution.
Tired of using Paypal? Give WePay a try. It’s a free, secure tool that helps you collect money online. They recently released a new feature which allows you to accept payments on your website through their secure embed solution.
Harvest Time Tracking
If you bill hourly, Harvest could be a perfect solution. Their service allows you to easily and accurately track time, analyze it with powerful reports and instantly create branded invoices for your clients. They even offer a desktop and mobile application to make time tracking even more convenient.
If you bill hourly, Harvest could be a perfect solution. Their service allows you to easily and accurately track time, analyze it with powerful reports and instantly create branded invoices for your clients. They even offer a desktop and mobile application to make time tracking even more convenient.
UserTesting
There’s no such thing as a perfect website. UserTesting allows you to watch a video of a real visitor as they navigate through your site. You provide the user panel with what you’d like them to accomplish, and within a few hours you’ll have incredibly helpful video (and audio) feedback.
There’s no such thing as a perfect website. UserTesting allows you to watch a video of a real visitor as they navigate through your site. You provide the user panel with what you’d like them to accomplish, and within a few hours you’ll have incredibly helpful video (and audio) feedback.
Google Business Apps
Forget the annual email fees as Google Business Apps provides you with up to 10 free email accounts. Spam filtering is second-to-none, and you can easily sync your email with Outlook or access via the Internet at gmail.com.
Google Drive
If you use Google Business Apps, you’ll be automatically signed up for a free Google Drive account. Similar to Dropbox, Google Drive lets you store, sync, and access your files from anywhere – including mobile devices.
Forget the annual email fees as Google Business Apps provides you with up to 10 free email accounts. Spam filtering is second-to-none, and you can easily sync your email with Outlook or access via the Internet at gmail.com.
Google Drive
If you use Google Business Apps, you’ll be automatically signed up for a free Google Drive account. Similar to Dropbox, Google Drive lets you store, sync, and access your files from anywhere – including mobile devices.
Not it’s your turn. What web-based tools do you recommend for small businesses?
iHeartRadio Signs on to Be One of Twitter’s First Lead Generation Cards Ad Partners
By Allison Stadd at Media Bistro:
Last week, Twitter Advertising made headlines with the introduction of Lead Generation Cards, new functionality that gives businesses a way to register users and their emails for promotions or memberships directly within a tweet.
iHeartRadio is one of the initial partners for the new program – and we spoke to them about the motivation behind the partnership, how it benefits their users, and more.
Lead Generation Cards allow Twitter Advertising’s exclusive partners the ability to add media within the body of tweets. That capability, for a brand like iHeartRadio, which has more than 167M downloads and 16M Twitter followers across all its handles, means amped-up entertainment experiences for the brand’s following – crucial in a time when content is more ample than ever, and competition is fierce for consumers’ attention.
Which Social Media Platforms Are Most Important To #B2C And #B2B Marketers (And Why)?
Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?
Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).
For B2Bs, Facebook tied first with LinkedIn (29 percent each), ahead of blogging (19 percent) and Twitter (16 percent).
All marketers rated increased exposure (89 percent), increased traffic (75 percent) and marketplace insights (69 percent) as the main benefits for using social media.
(Source: eMarketer)
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