After much discussion today on how the Google Chrome web browser’s up and coming “Do Not Track” button would be applied to the browser in future versions, Google has gone ahead and released a preliminary extension to make it so. This extension is one that anyone can click to install on their Google Chrome browser with ease, the functionality of it very likely to simply be baked in to future Google Chrome releases. This extension acts to opt your web browser out of online ad personalization via cookies once and for all – permanently.
This extension offers you an one-step persistent opt-out, as they say, of the personalized advertising and data tracking that has landed Google in so much hot water as of late. Google is careful to note that such personalized advertising and the data tracking that’s involved in making it happen is still within the industry privacy standards for online advertising. Google is also careful to note that at no time will this extension ever track or keep any record related to the websites that you, the user, may visit.
You can view the self-regulatory program for online behavioral advertising that Google mentions above over at http://www.aboutads.info/, and not again that this is what’s spoken about earlier today in regards to Google adding a “Do Not Track” button to their Chrome browser, but more specifically you can take a peek at http://donottrack.us/ to see how Do Not Track is implemented. And you can use that site to enable Do Not Track for Firefox, Internet Explorer, or Safari.
0 comments:
Post a Comment