The Top 50 Branded Facebook Fan Pages – October 2011

It’s getting harder and harder to displace the largest brands on Facebook in terms of number of fans, as the rich (in fans) got richer (in fans) and the top 20 separated themselves from the rest of the world. Together, these top 20 pages now have nearly 450 million fans among them. If this were the real world, these pages would rapidly be becoming the proverbial 1%.
In fact, nobody in the Top 20 changed places at all from last month’s ranking, which I believe is a first in the 18 months I’ve been tracking these pages.

Biggest Movers

We saw a few brands improve their ranking in this otherwise quiet month, including

• McDonalds, up 3 spots to #21
• Levi’s, up 2 spots to #36
• Zoosk, up 2 spots to #44
• Burberry, Subway, National Geographic and Sony Ericsson all up 1 spot.

Biggest Losers

Naturally, if pages are moving up, they are displacing others. So the pages that fell the most in the ranking this month are:

• H&M, down 2 spots to #34
• Taco Bell, down 2 spots to #39
• adidas Originals, Disneyland, Dr. Pepper and 5 other pages fell 1 spot each.

 (As Shown by Jim Tobin at IgniteSocialMedia)

Top 50 Branded Facebook Fan Pages – October 2011

Click on any page name to be taken to that fan page on Facebook.

Current Rank (10/31/11)		Rank by Fan Count (09/29/11)	Change in Rank	Fans as of 09/29/11	Fans as of 10/31/2011	% increase
1	Facebook	1	0	53,268,462	54,810,070	3%
2	YouTube	2	0	45,450,810	46,738,484	3%
3	Coca-Cola	3	0	34,404,426	35,442,790	3%
4	Disney	4	0	28,733,542	29,192,364	2%
5	MTV	5	0	28,074,806	28,617,067	2%
6	Starbucks	6	0	25,309,840	25,862,590	2%
7	Oreo	7	0	23,070,531	23,311,144	1%
8	Red Bull	8	0	22,386,269	22,997,322	3%
9	Converse All Stars	9	0	20,766,271	20,907,110	1%
10	Converse	10	0	20,113,686	20,472,232	2%
11	Skittles	11	0	19,334,640	19,489,284	1%
12	Playstation	12	0	17,361,906	17,672,802	2%
13	iTunes	13	0	16,931,513	17,378,970	3%
14	Pringles	14	0	15,565,650	15,910,511	2%
15	Victoria’s Secret	15	0	15,291,448	15,557,948	2%
16	Live Messenger	16	0	14,267,241	14,329,722	0%
17	Monster Energy	17	0	12,341,002	12,548,293	2%
18	Ferrero Rocher	18	0	12,188,204	12,335,121	1%
19	Xbox	19	0	11,316,378	11,639,032	3%
20	Nutella	20	0	11,290,043	11,557,106	2%
21	McDonalds	24	3	10,446,759	11,403,723	9%
22	adidas Originals	21	-1	11,156,504	11,300,307	1%
23	Disneyland	22	-1	10,669,657	10,768,576	1%
24	Dr. Pepper	23	-1	10,514,972	10,715,687	2%
25	Victoria’s Secret Pink	25	0	10,408,660	10,484,064	1%
26	Zara	26	0	10,171,927	10,399,576	2%
27	Disney Pixar	27	0	10,023,195	10,170,154	1%
28	Starburst	28	0	9,992,864	10,094,190	1%
29	Walmart	29	0	9,282,461	9,753,983	5%
30	Burberry	31	1	8,536,865	9,106,703	7%
31	Nike Football	30	-1	8,919,850	9,027,026	1%
32	Blackberry	33	1	8,300,923	8,624,399	4%
33	Subway	34	1	8,260,183	8,608,202	4%
34	H&M	32	0	8,330,743	8,569,990	3%
35	Reese’s	35	0	8,066,139	8,130,705	1%
36	Levi’s	38	2	7,447,109	8,028,642	8%
37	Starbucks Frappuccino	36	-1	7,673,697	7,862,005	2%
38	National Geographic	39	1	7,368,382	7,638,495	4%
39	Taco Bell	37	-2	7,517,164	7,579,762	1%
40	Walt Disney World	40	0	7,335,717	7,440,586	1%
41	Google Chrome	41	0	6,972,261	7,219,879	4%
42	BMW	42	0	6,537,526	6,688,402	2%
43	Lacoste	43	0	6,519,301	6,625,893	2%
44	Zoosk	46	2	6,033,316	6,358,300	5%
45	Mountain Dew	44	-1	6,079,064	6,173,516	2%
46	Hollister	45	-1	6,034,259	6,168,017	2%
47	DC Shoes	47	0	5,981,234	6,097,839	2%
48	Pepsi	48	0	5,891,100	6,082,075	3%
49	Sony Ericsson	50	1	5,709,785	5,839,228	2%
50	Kohl’s	49	-1	5,773,354	5,832,741	1%