The December 12, 2011 issue of Advertising Age profiles the “most influential players” in marketing as part of their annual “The Book of Tens” issue. Since we’re all about Klout we thought, “wouldn’t that be interesting to rank them by online influence using Klout.com?” “Yes” we said that to ourselves. In looking into this further we found that only three of the ten influencers are on Twitter. That’s no crime, but maybe not a fair comparison. That’s why we also pulled in each influencer’s brand’s Twitter account as well. Some of the numbers are suprising low considering the resume of some of these companies, others are convincing on why they should be there.
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