Lots of things come to mind when you think of Israel — the Dead Sea, religion and perhaps even conflict — but now you can add social media addiction to the list, after a new report concluded that Internet users in the Middle Eastern country are the world’s biggest users of social networks.
One of the many findings from comScore’s latest report, ‘It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed‘, shows that Israelis spent, on average, 11.1 hours using social networks during October 2011. That’s more than double the global average of 5.7 hours, and some way ahead of major markets like the UK (7 hours) and US (6.9 hours).
Slightly behind Israel comes Argentina (10.7 hours), Russia (10.4 hours) and Turkey (10.2 hours). A number of countries within developing markets — and particularly Latin America — dominate the top ten ranking, as the chart below shows:
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