By Allison Stadd at Media Bistro:
Last week, Twitter Advertising made headlines with the introduction of Lead Generation Cards, new functionality that gives businesses a way to register users and their emails for promotions or memberships directly within a tweet.
iHeartRadio is one of the initial partners for the new program – and we spoke to them about the motivation behind the partnership, how it benefits their users, and more.
Lead Generation Cards allow Twitter Advertising’s exclusive partners the ability to add media within the body of tweets. That capability, for a brand like iHeartRadio, which has more than 167M downloads and 16M Twitter followers across all its handles, means amped-up entertainment experiences for the brand’s following – crucial in a time when content is more ample than ever, and competition is fierce for consumers’ attention.
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