Twitter last Wednesday launched its new Lead Generation Card in an effort to make it easier for users to show interest in promoted discounts from their favorite brands.
See an offer you like? Just expand the tweet, click the call-to-action button below the description, and Twitter will instantly and securely send your basic contact information—name, Twitter handle, and email address—to that business.
If The Barista Bar, for instance, is advertising its coffee club's daily deals, interested users can simply click the "Join the club!" button below the offer and their information will instantly be sent to the restaurant.
The new Twitter Card cuts out the middle man by saving signup information and removing the need to fill out another contact form each time.
"The Lead Generation Card makes it easy for users to express interest in what your brand offers," Mitali Pattnaik, Twitter's product manager for revenue, wrote in a blog post. "Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form."