Thursday, 21 July 2011

Amazon game download store prepping for October UK launch

Amazon is planning to unleash its online game download store in the UK this October, MCV reports.
The store would serve as a place where you could purchase games, then download them digitally, without having to go through all the hassle of having the darn things delivered to your house.

The service has existed in the US since 2009, which in tech-years equates roughly to the bronze age, so we're glad Amazon has finally seen fit to bring it to our green and pleasant land. According to MCV's sources, the service is currently in the testing phase, but is on track for a proper release in autumn.
Amazon is not the first to try and capitalise on digital downloads. Steam, from Half-Life developer Valve, is currently king of game downloads. But Amazon has the benefit of already being a household name that people trust, so when it comes to grabbing new customers it could have a massive advantage.
Assuming the UK service is the same as the US version, when you browse to a game that can be downloaded, you'll have the option to buy it normally and have it posted to you, or to download it there and then. Tidy.


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